A great looking website is essential, but it is only one of the principles that makes an effective website. How your web design functions; being found by potential customers and meets its objectives are the keys to great web design. How to design a great website is outlined in this video.
Five Design Secrets to Get You Noticed
- Make sure your website is mobile friendly, and responsive
- Be original, you want to ensure your customer has a good and easy experience
- Run at hyperspeed, your website needs to load in 3 seconds or less
- Have premium hosting, you need to know you do not have ‘bad neighbours’ on the same server as you
- Security is paramount, make sure you have an SSL certificate
‘Look and Feel’ Considerations
As mentioned, it is essential to have a clean, interesting and easy to navigate site. Here are some additional tips to ensure its ‘look and feel’ will win you customer attention:
- Have a clean typeface, San Serif (e.g. Ariel, Georgia) fonts are easy to read online, especially on Mobiles. Also ensure the eye moves from left to right.
- Find a colour palette that you can stick to that creates balance. Different colours create different emotions (see Post) so work with your designer to get the right message across.
- Use great Images – these are essential today but make sure you choose relevant and attractive, as well as working with your colour scheme.
- Navigation needs to be easy and intuitive, use breadcrumbs, buttons and limited click.
- Use grid based layouts to keep information in columns, boxes and straight lines.
Provide Great Information
It is rare that a website is there purely for entertainment. Most people visit websites are looking for relevant information (even YouTube is mainly used for this) and they want it quickly. Therefore make it easy to find the information you provide:
- Have the most relevant information on the Home Page (80% of people start here) especially your contact details.
- Use Breadcrumbs and navigation bars to get to information in 3 clicks or less
- Use plenty of headings and sub headings
- Keep the sentences short, this will help with Readability, which is an advantage from an SEO perspective. Use bullet points and dividers, people like to scan not read
- Put yourself in the shoes of your potential customers. Research what they will be looking for and how you can present it effectively.
This will ensure that the layout, content and priorities are focused on the outcomes you are looking for. This is probably one of the biggest mistakes that many web designers make. They do not take the time to understand what the business’ requirements are for their website.
The case for having a well designed and optimised website for search engines can be found in this article: Statistics that will make you want to update your website NOW!
To ensure your website is going to do the very best for your business, it is also important to include a number of Google tools to make sure it is liked and found. These include: Google Analytics, Google my Business, Google Ads and many more.