Digital marketing cannot be ignored and is the key to success for almost every business. But what is Digital Marketing and how does it differ from Traditional Marketing?  New customers coming from online searches is by far the greatest way businesses are now achieving success, It is essential for businesses, especially new or small businesses, to understand and have some form of Digital Marketing strategy.

What is Digital Marketing – Understanding the Problem

So before you can form your Digital Marketing strategy, you need to know what it is.  This is what we want to help you with here.

Even though your  business may have been in operation for some time you need to embrace digital marketing.  If not, you will find it increasingly difficult to get new customers, keep your existing ones and, above all, increase your profits.

However, as a small business owners you don’t have the time or necessarily the inclination the learn the complexities of digital marketing.  These is no one definitive place that provides you with all the help and advice.  

So it can be a hit or miss exercise if you want to do it yourself, so it is best to read the article How to do Local SEO.  That being said, it is really  important to have an understanding of what Digital Marketing is and then decide if you are going to do it yourself using a tool such as PinPoint Solo or use an outsource service such as the one offered by Digital Coventry Services.  You also do need to devote some of your efforts to online promotion, especially through social media.  That being said, there are many pitfalls in getting it right!

What Do You Focus Your Marketing On?

The internet is key to getting new customers, these may come from Google or from various social media sites such as Facebook, Instagram etc.

Your marketing plan needs to be built around these three things:

  1. Getting new customers
  2. Keeping existing customers
  3. Increasing average order values


This is no different from the days of traditional marketing. The difference is that today this is more possible to achieve for small businesses.  This is mainly due to being able to access large audience at the fraction of the cost of traditional marketing.

Two decades ago the Yellow Pages was the equivalent to Google today and then there was TV, radio, newspapers and magazines.  The first was the only real viable option for small businesses as the others were very costly.

What are the Options

Today is very different, the number of options available have increased dramatically:

  •       Google Search
  •          Google Maps
  •          Email marketing
  •          Text marketing
  •          Paid advertising
  •          Facebook and social media
  •          Review sites and online directories
  •          Video media
  •          Podcasts 

The downside is the complexity that all these options offer.  As well as the need to learn the processes and what works and what doesn’t.  Especially as what worked well last year is probably not right anymore as the nature of marketing changes so quickly.

What happens more often is that you get caught up trying to navigate the complexities and constantly trying to learn.  This takes you away from your core business, or you spend time late into the night trying to participate in the marketing world.

It can also be extremely stressful when you see that your competition ‘has got it right’ and they are being found in the searches and you are not.

How you can get Started with Digital Marketing

How do you even know where to start?  Well firstly the question is “Do you start”?  Or do you outsource to someone who has made it their business to learn everything about digital marketing.

There are two types of knowledge “Sustainable Knowledge’ and ‘Disposable Knowledge’.  One way to test this is to say “Did I need this knowledge 5 years ago”?  If the answer is “No” then chances are you won’t need it in 5 years time.  Therefore it is Disposable Knowledge.  

Whereas your core business has been a continuous learning curve and what you knew 5 years ago has been built on to develop what you offer today. Therefore this is Sustainable Knowledge.

Unless your core business is Marketing, you are better to concentrate on building your sustainable knowledge and let others, whose business it is, handle your marketing.  However, as mentioned early it is advisable you do have a basic understanding.  This is so you can ensure the services you are being provided are high quality, accurate and will deliver the results you want.

This is why we have put together some ‘white papers’ or reports that will help you to educate yourself in an hour or so. Would you rather scour the internet and read multiple articles to get an understanding?  Or would you prefer to download a document and read about it.

You can download the first of these White Papers for FREE by clicking on the button and entering your details, the white paper will then be delivered to you for instant download

If you would like to know more, contact us on 0247 722 0271 and we will be happy to provide you with a FREE Consultation and to discuss what Digital Marketing campaign might be right for your business.

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