Your Website is your Most Valuable Marketing Tool Today!
In a digital world, your customer will not give you a second chance to make a first impression on them. In the digital world of today, your potential customer is fickle.
They have huge choice and therefore grabbing their attention with something that is aesthetically appealing,easy to navigate and provides them with the information they are looking for is vital.
In fact, your website could be actually hurting your business. Whilst a beautiful design helps significantly, it is what is ‘under the hood’ that really matters.
Our goal is to help your site make an outstanding first impression with speed and accessibility. We work closely with you to develop something that is customised to your requirements but also is optimised for today’s digital marketplace.
Why is a Website so important?
It does not matter what business you are in, your website should be considered as an asset. At a minimum it is the face of your business, so don’t you want it to represent who you are and how you want potential clients to view you.
Would you do business with someone who is scruffy, out of date and doesn’t seem to know what they are doing? It is also your information hub where customers can find out about you and decide if you are the type of business they are looking for, or more important – what to do business with.
Most importantly, your website needs to be configured so people can actually find you in the first place. See our SEO page for more information on thisMost
Face of your Business
> You have a matter of seconds to make a good impact and keep your prospective client engaged.
> Your website needs to establish credibility, convey your message and what you stand for.
> Provide solutions for what they need
> Provide information that they are searching for that will advance towards a sale
> How you position your business and credibility will heavily influence your pricing
> Show social proof that your are reliable, deliver what you promise and easy to do business with.
> Easiest way to lose a sale is by not giving your prospect information about your business
> Provide the key information they will be looking for clearly and preferably on the Home Page
> Typically, your website should include information on: who you are, how to contact you (telephone, email, address), what you do, your opening hours etc.
> Outline the services you offer, how you offer them &, depending on what you offer, your pricing.
In addition, strategic data analysis identifies the exact information you need to display and where.
Key to getting Found
> Every element of your website needs to be precisely configured for SEO
>Ranking is paramount to local businesses, otherwise there is little point in having a website
> There are a multitude of factors that need to be considered to ensure your website gets maximum exposure
> Many people these days can build websites with the easy to use tools, but many do not know how to optimise it for search engines
If you don’t consider the elements that get you found, then you won’t get the sales your deserve.
What we Include in our Customised Website Designs
Mobile Friendly Pages
Contact & About Pages
A Logo That Search Engines Can Read
Strategic Internal Link Placement
Load Time Optimization (and page caching)
An XML Sitemap
Robots.txt File Setup
And many more Elements, as needed
Smart Site Architecture
An Optimized 404 Page
Image Alt Attributes
Scheme.org Structured Data
Correct <h1> And <h2> Tag Usage
Strategic Outbound Site Links
Social Sharing Integration