B1G1 Background

In 2007, Masami Sato (founder of B1G1) had the idea that when people in the developed world bought something.  There should be a way that those in the developing world should also benefit.  

She shared her idea with Paul Dunn and together, along with a few other Small Business owners, Buy1Give1 known as B1G1 was formed.

 Today, the B1G1 initiative has more than 2,100 businesses from around the world—each making significant impacts every day.

Mission Statement


B1G1 is a social enterprise and non-profit organization with a mission to create a world full of giving. Unlike conventional giving models, B1G1 helps small- and medium-sized businesses achieve more social impact.  This is by embedding giving activities into everyday business operations and creating unique giving stories. Every business transaction (and as a result, the business’ day-to-day activity) can impact lives for as little as just one cent.

What B1G1Means to Us

Coventry Digital Services as PinPoint Local – Coventry is proud to be part of the B1G1 global community.  Our aim is to use our business as a force for good.  B1G1 members help change lives just be doing what they do at work every day.

We choose from a list of causes that B1G1 have screened to ensure their contributions make the greatest impact possible.

100% of member giving goes to the projects they have chosen.  B1G1 operational costs are covered by the membership fees that businesses pay when they join the community.

Together B1G1 members have made more than 100 million giving impacts around the world and these are increasing daily as more and more businesses join.

We also have the opportunity to take part in B1G1 Study tours (project visits) and to gain inspiration by meeting with other B1G1 members at conferences and online through our assigned mastermind groups.

B1G1 have embraced the United Nations Sustainable Goals. They have aligned their projects to support each of the 17 goals.  This way we are all contributing towards this global initiative.

How B1G1 Works

It is quite simple – Every time you purchase a product or service from us we make a contribution to a project on your behalf.  

In other words, as you purchase something that will help to make your business grow, you are helping small enterprises in developing world to also grow.  This in turn helps their family, their community and their country become more financially independent and less reliant on foreign aid.

The benefits are far reaching.  Not only to economies but to the individuals themselves.  Their standards of living improve and their self-esteem and skills sky rocket.  All because someone 1000’s of miles away did something to improve their own business!  Win/win.

What we (via B1G1) are Doing to Help

At Coventry Digital Services as PinPoint Local – Coventry, we make contributions based on our customers purchasing services from us.  We also give a monthly set amount as an expression of our gratitude of being part of the Coventry community.  Our ‘why’ is to help Coventry and Warwickshire businesses flourish and contribute to the local economy.  Which in turn sees the standard of living, health and happiness improve for its individuals and families.  

United Nations Sustainable Development Goals

Our mission is to see the 17 United Nations Goals be achieved in our own local community of Coventry and Warwickshire.  As well as globally in both developed & under-developed countries.  We are doing this by being the BEST Digital Marketing agencies we can possibly be for our Customers and Community











Like to Consider becoming a B1G1 Member for your Business?

What if you could change lives by doing what you do every day.

If you are interested in becoming a Business for Good and joining those who have found a way to bring purpose and meaning through giving.

B1G1 is here to help you make a read different in the world.

If you would like to know more we would love to hear from you.

Please contact Gillian Anderson on 02476 982484 to find out more 

or use the code GIVING095 for a special gift.